文档介绍：China has 271 million online consumers, meaning that almost half of China's 591 million users buy products online. merce sites Taobao and Tmall, which saw bined $1 trillion in sales in 2012, will both be running promotional campaigns during China's Singles' Day. Among the offers: 50 percent discounts on products like boyfriend body pillows and hoodies that read "I am single because I am fat." declared that the site would sell "20,000 products discounted by as much as 90 percent." That includes a wedding ring, which singles can presumably buy, just in case.
中国有2亿7100万网络消费者,这意味着中国的5亿9100万网民中有近半数在网上购物。如淘宝和天猫的网购网站,在2012年销售量加在一起有1万亿美元。这两家网站都会在中国的光棍节这天发起促销活动,他们的促销策略是相关商品的五折优惠、比如“男朋友抱枕”、上书“我肉多所以我单身”的套头衫等。亚马逊网称将该站上将有“2万件商品1折优惠”,这其中包括结婚戒指——也许单身人士会买一只来以备日后可用。
Jack Ma, founder of giant Alibaba, told Chinese Premier Li Keqiang late last month that Alibaba's sales on Singles' Day 2012 were "nearly $ billion" -- more than double the roughly $ billion purchased on Cyber Monday in 2012. For Singles' Day 2013, Ma expects sales to exceed $ billion.
网络巨头阿里巴巴的创始人马云在10月底会见李克强总理的时候曾对总理坦言,2012年光棍节期间,阿里巴巴的销售量有“近33亿美元”——比2012年美国的“网购礼拜一”创下的约15亿美元销售量翻了一番。对2013年的光棍节,马云预测销售量将突破49亿。
The rise of singletons as a consumer group is not without its own costs. Chinese business magazine Caijing reported that big panies were forced to scramble to find over 100 extra airplanes to handle the 323 m