文档介绍：南昌大学硕士学位论文婺源发展乡村旅游的现状、存在问题及对策 姓名:吴建光申请学位级别:硕士专业:公共管理指导教师:陶学荣熊节春 20071106 摘要摘要近年来,随着黄金周的实行,旅游经济的升温,乡村旅游在我国由南至北遍地开花,成为我国旅游业的一个新亮点。作为一种新型的旅游形式,在嫠源,这个被誉为“中国最美的乡村”,乡村旅游表现出巨大的生命力,成为拉动当地经济发展,带动村民致富的“朝阳产业”,但也伴随着出现许多问题:景区建设缺乏规划,管理混乱,基础设施建设亟待完善,节假日游客人满为患.……所有这些对婺源原有优美的生态环境、古朴的乡村文化、薄弱的基础公共设施产生了很大的冲突,旅游发展过程中各方经济利益矛盾也愈演愈烈,己严重阻碍了婺源乡村旅游的发展进程。本文通过在婺源乡村旅游发展的现状中分析存在的问题,指出造成这些问题的归结所在,运用公共管理及市场营销学方面的知识提出解决问题的方法,在一定程度上对婺源政府制定乡村旅游发展的对策与措施具有现实的借鉴作用。关键词:乡村旅游;存在问题;对策措施 Abstract ABSTRACT Over the recent years,Countryside tourism is properous from the south to thenorth around China becaBsc of the golden weeks and with the development oftourism and has been a new conspicuous part of Claim’s anew tourism form,it has revealed its great life force in Wuyuan which is named themost beautiful village in it has e the rising sun industry thatimproves the development of the local economy and the villager’,Many problems have appeared with districtsale short of projects;The management is in confusion;The construction of basicfacilities should be improved quickly and lots of trouble ale caused owing to twomany Ⅱof these problems have clashed a lot with the beautiful old and plain countryside culture as well as the weak basic contradiction of economic benefit in different aspeclkq is ingworse and worse in the process of the tourism have seriouslyprevented the Wuyuan’s countryside tourism from developing ,which exist in the present situations of Wuyuan’s countryside tourisms willbe analyzed and the reasons,which cause the problems,will be pionted in article will also provide the measures for the problems by using theknowledage on the science of public management and some ways,theWuyuan government can draw actual lessons from the article when it formulates itsmeasm’as and steps for the development of the countryside tourism