文档介绍：THE ROLE OF SIMULATION MODELING IN RE-ENGINEERING THE RETAIL BUSINESS PROCESSES
Vesna Bosilj Vukšiæ and Katarina Æurko
Received: 4. 6. 1998. Original scientific paper
Accepted: 15. 12. 1998. UDC:
This paper describes the role of simulation modeling in re-engineering the retail business processes. Contemporary management is characterized by great dynamism which is especially notable in retail sales. In order to survive in the petitive conditions of the marketplace, enterprises have to constantly change and redesign their business processes. essful strategic decision making, effective investment of limited resources and efficient use of time are essential for business survival. This goal is achievable only by assuming control of information with the help of a retail information system. One of the ess factors in business processes re-engineering (BPR) and development of an information system is the use of simulation modeling methods and tools.
1. INTRODUCTION
The improvement of business processes is an important goal of every enterprise. New conditions in the marketplace have given a special stimulus to modeling business processes over the past 10 years: product expansion, competitive sales conditions, development of global, world works, better informed customers, and orientation of the businesses toward their customers and satisfying their individual needs. The retail business processes are directly focused on customers and have to continually respond to changes in the business environment.
In light of this, re-engineering of business processes has often been employed, and simulation modeling is a frequently utilized approach used to investigate alternative business processes. Simulation modeling is process-oriented. Simulation enables modeling of process dynamics and anticipation of reengineering effects in a quantitative way, and thus fits naturally with the BPR concept.
Contemporary trends have accepted and confirmed the fact that information is a strategi