文档介绍：Roland Berger Market Research
Automotive Research
RBMR-0907-001-08-03-04E-1-cp 1
The institute for implementation-focused market research
Experienced • Specialized institute for qualitative and quantitative ad hoc
marketing research
• Founded in 1972, affiliated to the top management consultancy
Roland Berger Strategy Consultants
• From the beginning focused on Automotive Research
Competent • Interdisciplinary teams (economists, psychologists, sociologists,
geographers, etc.), 35 employees
• Qualified Automotive interviewers, telephone studio (CATI) for
conducting surveys worldwide using native speakers
• 60% of our Automotive surveys are European approaches
Innovative • Modern methods and tools, . center for online research
• Implementation-focused research approach
essful • essful work for relevant and internationally active top clients
• We are one of the ten largest market research institutes in
Germany
• We regularly conduct surveys for all European car manufacturers
RBMR-0907-001-08-03-04E-1-cp 2
Our range of methods:
All modern survey and analysis tools
Face-to-face Secondary
interviews/ statistical
CAPI analyses Conjoint and
Monitoring (.
other
mystery shopping/
multivariate
mystery calling)
analyses
Telephone- Market
interviews/ segmentations
CATI and typologies
Online Focus group
research/ discussions
online panel and creative
workshops
Expert
interviews,
Car Clinics
Sales and in-depth
market investigations
forecasting,
scenarios
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Areas of Automotive Market Research
Marketing Analysis
surveys of car
focusing purchasing
Mystery
ethic and motives
Marketing Shopping /
social (make/
surveys in individual Mystery Calling
values models)
segments of the car Customer Care
market Research
Car Dealership and Research
Distribution Systems for market
(Local car munication
Marketing)
Exhibition Aft