文档介绍：跨境电子商务平台运营模式研究
摘要
进入21世纪以来,你会发现整个世界都发生了巨大的变化,其中互联网的重要性是不言而喻的。这两年我们身边的电子商务产品越来越多了,例如:淘宝、亚马逊、天猫等,你会明显的发现我们的衣食住行娱乐越来越离不开互联网,越来越离不开电子商务了。电子商务给全球的经济注入了新的活力、新的血液,让经济全球化又多了一层含义与阐释。电子商务让世界各国紧密地联系到了一起,跨境购买也从而变得更加便捷、更加廉价。一方面跨境电子商务能充分的调整世界供需需求,另一方面也给了世界各国人们更多的选择,在买到各国产品的同时,也享受到了更多的便宜,例如:价格、质量等。正是由于这些优势,当然还有很多的优势,才使得近些年跨境电子商务成为了经济领域新的翘楚。据不完全统计,2013年我国跨境电商进口交易额还达不到3000亿元,但是到了2014年,,%。更别说过去的2015、2016年了,拿2016年天猫双十一一天的销售额来说,就可以轻松的了解到跨境电商行业发展潜力巨大。正是由于这些原因,我们身边出现了许许多多的跨境电子商务平台,例如:天猫国际、亚马逊、eBay、Wish等。所以研究跨境电子商务平台的运营模式才显得格外的重要,格外的有意义。
本论文主要是参照国内一些知名电子商务平台以及国内外一些相关研究,以跨境电子商务平台的运营模式为出发点进行分析、概括。主要从跨境电子商务平台的运营模式探讨、典型跨境电子商务平台案例分析研究、跨境电子商务平台目前的影响因素、跨境电子商务平台的未来等几个方面进行详尽的分析与阐述。
关键词:跨境电子商务平台、互联网、电子商务、运营模式
RESEARCH ON OPERATION MODE OF CROSS-BORDER MERCE PLATFORM
ABSTRAC
You will find the whole world has undergone tremendous changes since the 21st century. Especially the importance of the is self-evident. Over the past two years we have more and more merce products around us, such as: taobao, Amazon, Lynx, etc. You will obviously find our food and shelter entertainment more and more inseparable from the and more and more inseparable from the merce. merce has injected new vitality, new blood into the global economy, so that economic globalization has a layer of meaning and interpretation. merce closely linked the world together. Cross-border purchases have e more convenient and cheaper. On the one hand cross-border merce can fully adjust the world's supply and demand; On the other hand also gave the world more people choose, in the purchase of national products at the same time, also enjoy more cheap, such as: price, quality and so on. It is because of these advantages, of course, there are many advantages, it makes in recent years, cross-border merce has e a new leader in the economic field. According to plete statistics, in 2013 China's cross-border electricity business import turnover reached less than 300 billion RMB, but by 2014, China's cross-bor