咨询报告《3g市场进入策略》.pdf

文档介绍：CH CH
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33GGᏖഎ䖯ܹㄪ⬹ˈϮࡵথᏖഎ䖯ܹㄪ⬹ˈϮࡵথ
ሩㄪ⬹ˈ೎㔥੠⿏ࡼⱘᭈড়ሩㄪ⬹ˈ೎㔥੠⿏ࡼⱘᭈড়
The market
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ⳂᔩⳂᔩ
11..䖤㧹ଚ䖤㧹ଚ33GGᏖഎ䖯ܹㄪ⬹Ꮦഎ䖯ܹㄪ⬹
ϡৠ䖤㧹ଚ3GᏖഎ䖯ܹㄪ⬹ᘏ㒧
੠䆄⬉ֵⱘ3GᏖഎ䖯ܹㄪ⬹
䖤㧹ଚҟ㒡
੠䆄3ⱘᏖഎᅮԡ
ᘏԧ3G䖯ܹ៬⬹ҟ㒡
Ⳃᷛ⫼᠋
㔥㒰ㄪ⬹
Ϯࡵㄪ⬹
䌘䌍ㄪ⬹
⏴䘧ㄪ⬹
≳䗮ㄪ⬹
㒜ッㄪ⬹
੠䆄⬉ֵ3GᏖഎ䖯ܹㄪ⬹䆘Ӌ
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CH CH
•X ANG •X ANG
DF E DF E
P P
w Click to buy NOW! w Click to buy NOW!
w m w m
o o
w c w c
.d k. .d k.
ocu•trac ocu•trac
ⳂᔩⳂᔩ
22.. 33GGϮࡵথሩ䏃ᕘˈѻક䗝ᢽϢӋḐㄪ⬹Ϯࡵথሩ䏃ᕘˈѻક䗝ᢽϢӋḐㄪ⬹
3GϮࡵⱘߚ㉏ᮍ⊩
೑໪䖤㧹ଚ3GϮࡵⱘথሩ䏃ᕘὖ㾜
ϡৠⱘ䖤㧹ଚⱘ3GϮࡵথሩ䏃ᕘҟ㒡
䚼ߚ3G䞡⚍ϮࡵⳂࠡⱘথሩ⢊މ
ϡৠ೑໪䖤㧹ଚ⦄᳝ⱘ3GϮࡵѻક㒘ড়
3GϮࡵⱘᅮӋᮍᓣҟ㒡
೑໪䖤㧹ଚᇍѢ3GϮࡵⱘӋḐথሩ䍟࢓
ϡৠ೑໪䖤㧹ଚ⦄᳝ⱘ3GϮࡵ䌘䌍ҟ㒡
33..೎㔥ϮࡵϢ⿏ࡼϮࡵⱘ݇㋏ˈ೎㔥ϮࡵϢ⿏ࡼϮࡵⱘ݇㋏ˈण䇗Ϣᭈড়ण䇗Ϣᭈড়
⫼᠋ᇍѢ೎㔥Ϯࡵ੠⿏ࡼϮࡵ⍜䌍П䯈ⱘ݇㋏
ҟ㒡⫣خ೑໪䖤㧹ଚ೼໘⧚೎㔥Ϯࡵ੠⿏ࡼϮࡵⱘ݇㋏ᯊⱘ
೑໪䖤㧹ଚḜ՟ҟ㒡–㣅೑⬉ֵⱘ”Bluephone”䅵ߦ
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CH CH
•X ANG •X ANG
DF E DF E
P P
w Click to buy NOW! w Click to buy NOW!
w m w m
o o
w c w c
.d k. .d k.
ocu•trac ocu•trac
䖤㧹ଚ3GᏖഎ䖯ܹㄪ⬹
11..䖤㧹ଚ䖤㧹ଚ33GGᏖഎ䖯ܹㄪ⬹Ꮦഎ䖯ܹㄪ⬹
ϡৠ䖤㧹ଚ3GᏖഎ䖯ܹㄪ⬹ᘏ㒧
੠䆄⬉ֵⱘ3GᏖഎ䖯ܹㄪ⬹
䖤㧹ଚҟ㒡
੠䆄3ⱘᏖഎᅮԡ
ᘏԧ3G䖯ܹ៬⬹ҟ㒡
Ⳃᷛ⫼᠋
㔥㒰ㄪ⬹
Ϯࡵㄪ⬹
䌘䌍ㄪ⬹
⏴䘧ㄪ⬹
≳䗮ㄪ⬹
㒜ッㄪ⬹
੠䆄⬉ֵ3GᏖഎ䖯ܹㄪ⬹䆘Ӌ
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CH CH
•X ANG •X ANG
DF E DF E
P P
w Click to buy NOW! w Click to buy NOW!
w m w m
o o
w c w c
.d k. .d k.
ocu•trac ocu•trac
ϡৠ䖤㧹ଚ3GᏖഎ䖯ܹㄪ⬹ᘏ㒧
䊬䇋㩭⼮エ NTT o 㸷⫐ⴂ SKT
2G㶙㕈ゝ㭖㸿 PDC GSM CDMA 1X
3G㶙㕈ゝ㭖 WCDMA WCDMA WCDMA CDMA 2000 EV•DO
䈌㈛䎚ⰵ㬷䇱㼁㵍⭥㶙㕈
㶙㕈䁾㆙⭥㚲Ⱙ⡩ㅰ⫔᷍䁾㆙㵟㈗᷍㣳㶎⟌㛋㵧⨗
ゲѝ⡍⚍㾣㆙㧌䎀᷍䇱㾼⽒⭥⤧㹒㬖㑇 2G䇤⿈⭥㭞㈾䇇䇤〚⪂⼤⧪㭍ⱙ䇐㏜⭥ 2G㶙㕈 3G䄖㹒
㌍㯺ㅉ㶙᷍⤪䇤䐹⮄ㅉ㪉〓㶙㕈⹓㼎
ⰵ⼬㾥⭹㤙㬖㻷ⶓⶨ᷍㵉⺞㕟䇯㾎䅊
⭩㈂䋈㬖㻷㦌⺛ⶓⶨᷜ⤪䇤ⴟ㹒㶃⟝㌍㯺ㅉ㶙᷍㈂䋈㬖㻷㦌⺛⤪䇤䐹⮄ⶓⶨ⭥Ⳟ㬞᷍䑑⤞㬖㌍㯺ㅉ㶙᷍㈂䋈㬖㻷㦌⺛
㶙㕈⥀㔵Ⳟ㬞⭩㳂ⷀ㶙㕈䐫㑠ⶓⶨ㻷㦌㘇ⶓⶨ᷉⨞㦶⡟㶃᷊ⶓⶨ
催䗳᭄᥂वᅮԡѢЎଚࡵ⫼᠋ᦤ
㪞゗⤃デ㦾㦌⤠ݙ䚼䌘᭭ݙ䚼䌘᭭2G䄖㹒᷍ⰵկ3Gⱘ↨ 2GϮ⿏ࡼ催䗳᥹ܹ᳡ࡵˈᇣሣࡵ᳈໮စФݙᆍⱘ
⡩2Gⷝ⢄䄬⼮ⷝⷀ䐫⭥⿑䅕䄖㹒ᷜ⤚⨅䊎㎕2G䄖㹒MOVA⭥㶋㦌ᐩ2G᭄3GϮ᭄᥂ϮࡵᅮԡЎ᥂Ϯࡵⱘࡵˈᑊ㸠ѢϨϡࣙ৿
3G䄖㹒Ⰹ㸜㣠⮘3G⭥⥏䅍⿐䄖㹒㳇⫛ᓊ˄2GϮࡵԌ੠㸹ܙ䰸᮹ᴀ໪˅
㵉⺞ⷝ⢄䄬⼮㾣䇒⭥㾂㠢㵉⺞ⷀ㯺㌎⫙㭞㈾䄖㹒㋉㎕㬵㵉⺞ⷝ⢄䄬⼮㾣䇒⭥㾂㠢
3G䄖㹒⭝㧌䄵⭮ゼ⭥⿑䅕䄖㹒㎕⫙Ⱀ㭞㈾䄖㹒⭥㚜㭞