文档介绍：目录一、本地市场调研···························································2竞争对手调查表·····························································2消费水平调查表·····························································4二、注册事务·······························································5三、选址装修·······························································12(1)选址··································································12(2)装修··································································12(3)选址装修调查表························································21四、教职员工招聘···························································22教师薪资调查表·····························································22五、教职员工岗前培训·······················································23六、市场定位、产品定位·····················································23七、学费建议·······························································25八、招生宣传·······························································25一、本地市场调研(1)宏观办学指标分析在投资办学前,需了解分析以下指标1、当地的户籍人口数/常住人口数/流动人口数2、当地居民人均收入水平/人均支出水平/教育支出在家庭总支出中所占比重3、当地托育中心数量/在校学生人数/适龄人口数量/每年新生儿出生率注:可以当地统计部门发布的年度经济普查数据为准(2)当地市场竞争情况分析当地所有知名托育中心机构名称、运作模式、开设课程、托费收费形式、收费标准、教室数量、装潢档次、学生人数、覆盖人群、宣传模式等。注:可以实地咨询的形式进行市场调研附件竞争对手调查表竞争对手调查表学校名称地址及联系方式学校规模办学年限针对目标群体幼儿□小学□初中□高中□其他□(3)当地消费者的教育消费心理、实际消费状况分析1、当地消费者喜欢的教育消费方式有哪些?(托育中心、家教辅导等)2、投资孩子教育的目的(没时间看护、提升成绩、培养兴趣、锻炼身体等)3、影响家长选择托育中心的主要因素(托育中心品牌、教师责任心、食宿质量、交通等)4、托育中心覆盖区域内学生上课的时间安排、寒暑假托育中心的时间安排等。注:可采取调查问卷形式调查附件消费水平调查表消费水平概况所属区域ㅁ市区ㅁ县级市ㅁ县城人均收入ㅁ2000-5000元ㅁ5000-8000元ㅁ8000元以上日常开销ㅁ基本消费ㅁ化妆品ㅁ学****培训ㅁ服饰ㅁ娱乐ㅁ电话费ㅁ交际ㅁ烟酒ㅁ其它教育投资标准ㅁ价格ㅁ教学质量ㅁ口碑ㅁ品牌ㅁ教学环境ㅁ其它收支状况ㅁ支出小于收入剩余较多ㅁ剩余较少ㅁ收支平衡ㅁ入不敷出(钱不够花)消费心理ㅁ理智心理ㅁ冲动心理ㅁ从众心理ㅁ实惠心理ㅁ自豪心理ㅁ攀比心理消费水平调查表二竞争对手概况学校名称调查时间联系方式电话:手机:招生方式ㅁ地推ㅁ与公立小学合作ㅁ与其他机构合作ㅁ与异类企业合作招生对象ㅁ1年级ㅁ2年级ㅁ3年级ㅁ4年级ㅁ5年级ㅁ6年级包含课程ㅁ托管ㅁ作业辅导ㅁ文化课补****ㅁ艺术班ㅁ其它开业时长ㅁ3年以下ㅁ3-5年ㅁ5年以上学生人数工资待遇ㅁ2000元以下ㅁ2000-4000元ㅁ4000元以上工作时间ㅁ8小时ㅁ8-10小时ㅁ10小时以上员工离职率ㅁ3%以下ㅁ3%-7%ㅁ10%以上薪资发放ㅁ准时ㅁ正常ㅁ拖欠二、