文档介绍：毕业设计(论文)
常州机电职业技术学院
毕业设计(论文)
系部: 车辆工程系
专业: 汽车技术服务与营销
题目: 汽车4S店经营管理模式研究
2013 年 5 月
毕业设计(论文)中文摘要
汽车4S店的销售模式的核心“汽车终身服务解决方案”,这种模式是汽车市场激烈竞争下的产物。因为,随着客户消费心理的不断成熟,客户需求日益多样化,对产品、服务的要求也渐趋于严格,而原有的代理销售体制己不能适应市场与客户需求。汽车4S店的出现,恰好能满足客户的各种需求,它可以提供装备精良、整洁干净的维修区、现代化设备和服务管理、高度职业化的气氛、良好的服务设施、充足的服务备件供应、迅速及时的跟踪服务体系等。通过汽车4S店的服务,可以让客户对品牌产生信赖感和忠诚度,从而扩大汽车的销量。
关键字:汽车产业营销模式汽车4s店服务
毕业设计(论文)外文摘要
Title: Automobile 4S shop management model study
Abstract
The core containing auto 4S shop "car service solutions for life", this model is petitive automotive market a product. Because, as customers continue to mature consumer psychology, increasingly diverse customer needs, product and service requirements are also gradually e stricter, and the original sales agent system has been unable to meet market and customer needs. Auto 4S shop there, just to meet various needs of customers, it can provide well-equipped, clean the maintenance area, modern facilities and service management, highly professional atmosphere, good facilities, adequate supply of service parts, rapid and timely tracking service system. By car 4S shop service that allows customers to generate a sense of trust and brand loyalty, thereby expanding automobile sales.
Keyword: automotive industry marketing model car 4s shop Service
目录
1 绪论 1
2 汽车经销商与4S店之间的关系 2
汽车4S店汽车营销方式的起源和在国外的发展 2
4S店在中国的发展和现状分析 3
3
中国 4S 店经销商经营能力有欠缺.........................................................................4
4
3从欧美汽车营销看我国 4S营销模式 6
4S店弱化尚需时日 6
6
——4S店集群 7
8
8
10
10
11
11
4解决中国4S店营销问题分析及对策 12
12
13
4S店的销售局限性 14
14
16
16
16
17
17
5 我国将来4S店营销展望 ............................................................................................