文档介绍：郑州科技学院
专科毕业设计(论文)
题目中小外贸企业核心竞争力探索
学生姓名王远波
专业班级 08级国际商务班
学号 200814040
所在系经济贸易系
指导教师王香芬
完成时间 2011年3 月 20日
中小外贸企业核心竞争力探索
摘要
企业持续竞争的源泉和基础在于核心能力。核心能力是在1990年由两位管理科学家哈默尔和普拉哈拉德在《哈佛商业评论》发表《企业核心能力》一文中提出的,核心能力和企业能力理论在企业发展和企业战略研究方面迅速占据了主导地位,成为指导企业经营和管理的重要理论之一。它的产生代表了一种企业发展的观点:企业的发展由自身所拥有的与众不同的资源决定,企业需要围绕这些资源构建自己的能力体系,以实现自己的竞争优势。根据麦肯锡咨询公司的观点,所谓核心能力是指某一组织内部一系列互补的技能和知识的结合,它具有使一项或多项业务达到竞争领域一流水平的能力。核心能力由洞察预见能力和前线执行能力构成。洞察预见能力主要来源于科学技术知识、独有的数据、产品的创造性、卓越的分析和推理能力等;前线执行能力产生于这样一种情形,即最终产品或服务的质量会因前线工作人员的工作质量而发生改变。企业核心能力是企业的整体资源,它涉及企业的技术、人才、管理、文化和凝聚力等各方面,是企业各部门和全体员工的共同行为。
关键词:核心竞争力﹑企业文化、信息管理、竞争优势.
FOREIGN TRADE AND ENTERPRISE’S PERTITIVE POWER TO INVESTIGATE
ABSTRACT
Enterprises continued to the source and basis is the petencies. petencies in 1990 by two scientists, the management of humor and in harvard business review on the core text of the core and enterprise power in the development of theory and corporate strategy study quickly took the lead and guide enterprises, management and management theory of the important. The result of an enterprise development of the development of the enterprise by its own have the resources, the enterprises need to decide on the resources to build your own ability to implement the system his petitive advantage. in accordance with mckinsey, a pany, the core is one of anization of a number plementary skills and knowledge, it has made one or several business sector to first petition. Core of insight into the future and the front. the ability e primarily from the ability to rate knowledge of science and technology, the data, the creativity, reasoning ability of the analysis and implementation capacity for ; the front in such a situation, the final product or service quality of front-line staff for quality work and change. Enterprises is the core of the overall resources, it involves the technology, and management, culture and coherence in all aspects, departments and the staff mon action.
KEY WORDS : petitive power Enterprise cult