文档介绍：媒体通稿的支持 PressRelease地面物流园区的活动 Activatesonlogisticspark自媒体持续传播 Constantself-municationSupport巡展任务 MissionofRoadShow维持品牌热度和传播品牌理念 Maintainpopularityofbrandanddiffusionofbrandconcept深度传播产品的利益点和近距离体验鉴证新一代重卡 In-depthdiffusionofproductsellingpointandcloseexperienceofthisnewtruck加强经销商信心和给招商制造音量支持 Strengthendealers’confidenceandoffersupporttoattractinvestment我们的任务是 Ourmissionsare1巡展活动重点 KeyPointsOfRoadShow2传播产品卖点 Diffusesellingpoint与经销商及潜客充分互动 Sufficientinteractionwithdealersandcustomers传播品牌理念 Diffusebrandconcept江铃重卡是关心卡友的品牌, echnology更省油的新一代重卡 Themostfuel-efficientnewtruck节油,耐久,外观等 fuelefficiency,durability,appearance&interior在经销商区域的物流园区举办 Holdonlogisticsparkwheredealersare在产品上市前与经销商的潜在消费者提前展示及体验产品 Showtheproductandcloseexperiencetodealers’potentialconsumersbeforeLaunch厂方专员与消费者介绍产品优势 JMCworkersintroducetheproductsuperioritytoconsumers给予现有经销商大力支持 aravanAppearanceDesignSketch根据迪斯尼反馈调整中大篷车设计及内部规划6材质建议Materialsuggestionscreen:P3LEDCeiling:stovingvarnishCeilinglamp:steelstructure,canisterlightlogo:foamedplasticphoto:printstagelampstage:steelstructure,spraylacquercarpet:redloop-pilecarpetlogo:foamedplasticlogo:foamedplasticphoto:printfoundation:stovingvarnish,lightpiecesinupsideanddownside7自卸车外部效果图JMCDumperAppearanceDesignSketch根据迪斯尼反馈调整中8其他巡展活动车辆OtherVehiclesUseforRoadShow4X2牵引车Tractor概念赛车Racingcar概念赛车运输挂车Carriertrailerforracingcar二轴低平板半挂车尺寸参数(长×宽×高):12000×3000×950mm9现场宣传物料准备PromotionMaterialsPreparationforactivies1:1钢铁侠模型 1:1Ironmanmodel区域Area物料materials主舞台Stage主KV活动KV13L发动机发动机卖点展示背景板brandKVactivityKV13LEngineEnginedisplaymessage展示区Displayarea发动机KT板品牌背书KT板五大卖店KT板活动KT板KTboardtoinduceengineKTboardtoinducebrandKTboardtoinduce5sellingpointsKTboardtoinducetheactivity配合物料others产品介绍三折页活动单页扫码台卡ProductintroducethreefolderFlyerCardonthetabletoscanWechatcode现场活动区域分布 LiveSpotFunctionLayout发动机展示区作用:强化最大产品优势点沟通牵引车展示区作用:产品展示,深度了解(消费者面对面接触产品,可上车体验)赛车展示区作用:吸引眼球,展示江铃重卡的实力自卸车展示区作用:展现江铃重卡产品的多样性活动舞台区作用:展示发动机、播放娱乐视频(复仇者联盟的片子)、主题传播阵地(TVC播放)活动洽谈区作用:供卡