文档介绍：Background,MethodsandManagementPrinciples背景,方法和管理原则July20052005年7月VALUECHAINWORKSHOP价值链讨论会Canada,November1999WORKSHOPOBJECTIVES讨论会目标Todevelopdeeperunderstandingofvaluechainsintheglobalfoodsystem发展对于在全球食品系统中价值链的更深层的理解Toaddressvaluechainprojectdesignandformation从事价值链计划的设计和形成Todevelopvaluechainprogramandprojectmanagementskills发展价值链项目和计划管理技术Canada,November1999CONTENT内容Part1:Generalintroductiononvaluechaindevelopment部分1:总体介绍价值链发展Part2:Principlesofvaluechainprojectdevelopment部分2:价值链计划发展原理Part3:essfactors部分3:案例和重要成功因素Canada,November1999PART1GENERALINTRODUCTIONONVALUECHAINDEVELOPMENT部分1:总体介绍价值链发展Canada,November1999CHANGESINTHEGLOBALFOODSYSTEM全球食品系统的改变MassindividualisationReactionindustryconcentrationaddedvalueinternationalisationnewtechnologyco-essindustryresponsibilitysustainablesolutionsChainreversalCanada,November1999consumertradeproducerconsumerretailPresentmarketpulllongtermchainorientedPastproductpushshorttermlinkageorientedtradeproducerretailChainreversalCHANGESINTHEGLOBALFOODSYSTEMCanada,November1999CHANGESINTHEGLOBALFOODSYSTEMChangingstructureproductionproductsdistributionCanada,November1999DK:FOTEK/MAPPUK:IGDNL:ACCWORLD-WIDEATTENTIONFORCHAINDEVELOPMENTPT:SPICanada:AFCBrazil:PensaEurope:ECRAustralia:Supermarket toAsiaJapan:Tie-upfoodchainThailand:SupplyChainFreshProduceUS:ECRandEFRCanada,November1999Retailstrategy零售策略CHANGESINTHEGLOBALFOODSYSTEM全球食品系统的改变Branding商标Internationalisation国际化Interactivehomeshopping交互式家庭购物Retailactivities零售活动Developingshopfloorbrand发胀购物层商标Investmentsinthesupplychain投资供给链Massmarketing大规模销售Directcustomerrelationships直接客户关系Brandintegrityandbrandculture商标完整和商标文化Canada,November1999CHANGESINTHEGLOBALFOODSYSTEM全球食品系统的改变Demandsretailers需求零售商Supplycertainty供给确定性Just-in-time正好及时Consistentproducts一致产品Year-round全年不变的Categorymanagement种类管理Distinctivecapacity特色能力Variation,freshandsafe变化,新鲜和安全Goodprice/qualityperformance合理价格/质量表现Canada,November1999