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商务决策分析.ppt

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商务决策分析.ppt

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商务决策分析.ppt

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文档介绍:pany QuantitativeAnalysisforManagement,EleventhEdition,byRender,Stair,andHannaPowerPointslidescreatedbyCherry1Copyright©2012PearsonEducation,-sum,two-,studentswillbeableto:2Copyright©2012PearsonEducation, Dominance3Copyright©2012PearsonEducation,:acontestinvolvingtwoormoredecisionmakers,::petitivebusinessstrategiesIntroduction4Copyright©2012PearsonEducation,©2012PearsonEducation,-Gamesclassifiedby:NumberofplayersSumofallpayoffsNumberofstrategiesemployedIfcooperationispermitted? (continued)6Copyright©2012PearsonEducation,. Let’©2012PearsonEducation,(continued)STOREX’sPAYOFFsY’sstrategy1(useradio)Y’sstrategy2(usenewspaper)X’sstrategy1(useradio)35X’sstrategy2(usenewspaper)1-2Belowisthepayoffmatrix(asapercentofchangeinmarketshare),:AlthoughXisconsideringtheadvertisements(thereforetheresultsfavorX),©2012PearsonEducation,(continued)StoreX’sStrategyStoresY’e(%changeinmarketshare)X1:RadioY1:RadioXwins3Yloses3X1:RadioY2:NewspaperXwins5Yloses5X2:NewspaperY1:RadioXwins1Yloses1X2:NewspaperY2:News