文档介绍：参展策划书目录一、展会详情......................................3(一)展会背景....................................3(二)本届展览资料................................3(三)前年展会报告................................41、买家兴趣产品及入场观众行为分类...............5文档收集自网络,仅用于个人学****2、参展商调查...................................5文档收集自网络,仅用于个人学****二、概况分析.......................................7(一)公司简介.....................................7(二)未来10年内地规划............................7(三)新产品分析...................................8三、参展宗旨与目地................................9四、参展目标设定..................................10五、市场调查.....................................10六、参展人员.....................................11(一)员工培训....................................111、环境介绍.....................................112、工作介绍.....................................12文档收集自网络,仅用于个人学****3、展前培训.....................................12七、参展计划......................................13(一)展前........................................131、市场调查.....................................132、制定宣传计划.................................13文档收集自网络,仅用于个人学****3、展位准备.....................................13(二)展中........................................141、信息采集.....................................14文档收集自网络,仅用于个人学****2、产品促销活动................................143、现场活动安排.................................154、展中问题执行及应急...........................155、媒体报道.....................................15(三)展后........................................151、收展.........................................152、物品处理.....................................153、报酬分配及费用处理...........................154、展会后地追踪与管理...........................155、网站地后续报道...............................166、总结.........................................16(四)参展物料....................................161、宣传资料.....................................162、洽谈资料.....................................173、销售工具.....................................17八、参展预算.....................................17文档收集自网络,仅用于个人学****九、效果预测.....................................20文档收集自网络,仅用于个人学****十、注意事项...................................