文档介绍：长春汽车工业高等专科学校
毕业实践报告
题目/实践名称汽车售后服务的可持续发展
专业/ 班级
学生姓名
学号
企业指导教师
校内指导教师
起止时间 ---
实****单位长春汽车商货有限公司
目录
摘要 I
Abstract II
第一部分绪论 1
1
1
第二部分汽车售后服务的可持续发展 2
2
汽车4S店介绍 2
我国轿车销售4S店现状 2
3
4
5
汽车售后服务的发展策略—维修制度,人员素质篇 8
14
16
第三部分结论 18
18
参考文献 19
致谢 20
摘要
随着社会经济的提升,人民生活水平的普遍提高,私家车迅速进入千家万户,中国汽车维修业也进入了发展的黄金时期,汽车维修业和汽车保修设备行业在市场的洗礼中形成了利润丰厚的汽车后市场。但伴随着高利润的同时也伴随的着高风险,中国市场上,汽车销售大战是打得轰轰烈烈。另一场暗潮汹涌的战役衍生而来,那就是汽车维修行业。
汽车维修业走向社会化,并促使汽车维修业从产品型行业向服务型行业过渡。这时汽车售后服务这一行业应运而生。而汽车4S店就是为了体现售后服务有各种优越性而新兴的汽车维修完善体系。让我们一起来研究一下在改革开放的今天,加入WTO后汽车售后服务所面临的机遇和挑战。
关键词:汽车维修;汽车4S店;可持续发展
Abstract
With the socio-economic improvement, the general improvement in people's living standards, rapid access to thousands of households of private cars, China's auto repair industry has entered a golden period of development, car repair and car maintenance equipment industry in the market in the formation of the baptism of profit After the huge auto market.
panied by high profits but also panied by a high-risk, the Chinese market, car sales is a
World War II play a very dynamic game. Another battle raging beneath derived, that is, the vehicle maintenance industry. Vehicle maintenance to the socialization of industry and to the vehicle maintenance industry, from product-based industries transition to a service-oriented industries. At this time the automobile industry came into being after-salesservice.
4S shops and auto after-sales service in order to reflect the various advantages of the new system to improve vehicle maintenance. Let's look at the reform and opening-up today, after the WTO accession faced by auto after-sales service of the opportunities and challenges.
Keywords: car repair ;shop car 4S; sustainable development
第一部分绪论
在汽车产业发达的国家,汽车售后服务业是一个经营规范的大产业,业界流传着汽车是靠服务卖出去的说法;汽车市场的竞争是一个综合性的竞争,消费者对于汽车产品售后服务的要求也会越来越高。
国内汽车行业由于暴