文档介绍：Table of Contents Proposal Title Month 2003
西安大唐不夜城项目
A 区块市场推广策略方案
Private and Confidential 2007年 1月
Copyright © 2006 By DTZ
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西安大唐不夜城 A 区市场推广策略方案January 2007
目录
一、推广目标..................................................................................................................... 3
( 一) 形象定位..................................................................................................................... 3
( 二) 产品优势..................................................................................................................... 7
二、市场定位.........................................................................................................................8
( 一) 、项目定位.................................................................................................................8
( 二) 、客群描述.................................................................................................................9
三、推广策略.......................................................................................................................12
( 一) 、传播现状............................................................................................................... 12
( 二) 、核心策略: ...........................................................................................................13
四、推广构思.......................................................................................................................15
( 一) 、推广节奏............................................................................................................... 15
1、产品资讯整合.................................................................................................................15
( 二) 、阶段执行............................................................................................................... 19
五、推广执行........................................................................................................