文档介绍：TDATalkingData数据的力量Academy怎样计算网络游戏的LTVTalkingData2014年4月11日CopyrightCopyright2014TalkingData2014TalkingDataLtd.,Ltd.,AllAllRightsRightsReservedReserved目录什么是LTV怎么计算LTV怎么用LTVCopyrightCopyright2014TalkingData2014TalkingDataLtd.,Ltd.,AllAllRightsRightsReservedReservedLTV是什么?LTVLifeTimeValue用户生命周期的价值玩家的充值金额免费玩家的沙包价值CopyrightCopyright2014TalkingData2014TalkingDataLtd.,Ltd.,AllAllRightsRightsReservedReservedLTV是什么?CopyrightCopyright2014TalkingData2014TalkingDataLtd.,Ltd.,AllAllRightsRightsReservedReservedLTV怎么计算各种科普里演示的算法:LTV=LT*ARPU如果用户平均生命周期5个月,ARPU是2美元/月LTV=5*2=10美元CopyrightCopyright2014TalkingData2014TalkingDataLtd.,Ltd.,AllAllRightsRightsReservedReservedLT怎么算?LT怎么算?采用游戏寿命?– 游戏还没停,没法获得游戏寿命;– 玩家寿命比游戏寿命短很多;人肉估计?– 纯拍脑袋;CopyrightCopyright2014TalkingData2014TalkingDataLtd.,Ltd.,AllAllRightsRightsReservedReserved怎样计算LT方法1:基本的定义法:– 一批新增玩家中玩1天的玩家数a1玩1天的玩家数a2………………………玩1天的玩家数an平均玩多少天?(aa12*1++……+++……+*2anaann*)(/12a)CopyrightCopyright2014TalkingData2014TalkingDataLtd.,Ltd.,AllAllRightsRightsReservedReserved方法1简化一下:LT=++……R12RRnn→∞CopyrightCopyright2014TalkingData2014TalkingDataLtd.,Ltd.,AllAllRightsRightsReservedReserved怎样计算LT?举例:标准留存人数监控表Day1留Day2留Day3留Day4留Day5留Day6留Day7留Day8留Day9留Day10留存存存存存存存存存存Day1新用户151,32880,25569,00264,40860,22657,67656,06252,81051,05949,409Day2新用户72,68324,12418,29015,41414,13613,40111,90411,40410,897Day3新用户65,72021,07514,84612,83812,49210,4399,8709,385Day4新用户65,85919,73914,39712,54710,6009,8739,341Day5新用户58,05817,70212,76410,2279,5188,698Day6新用户61,79918,10612,30110,4759,456Day7新用户75,68116,12411,3079,639Day8新用户62,52515,18510,853Day9新用户68,51215,659Day10新用户54,852PS:R1=100%CopyrightCopyright2014TalkingData2014TalkingDataLtd.,Ltd.,AllAllRightsRightsReservedReserved