市场营销专业 论文翻译及原文.doc

文档介绍：题目:京海体育公司产品营销策略研究专业:市场营销(国际物流)指导教师:学院:商务学院学号:050741621班级:物流051班姓名:一、外文原文《TheRelationshipbetweenE-MarketingStrategyandPerformance:AConceptualFrameworkinaWebContext》BY:CarmenLages,LisboaPortugal,LuísFilipeLages,PauloRita,PortugalFROM:FEUNLWorkingPaperSeries(2004)Therearethreemainobjectivesofthisresearch,thefirstofwhichistoextendourunderstandingofthecontingencytheory,particularlyinane-,e-marketingstrategy,(.,therelationshipbetweenstrategyandperformanceortherelationshipbetweencontingencyforcesandstrategy),-,whichhastraditionallyfocusedonasinglemarketing-mixelement,,%ofthearticlesincorporatingperformancehavecastitasadependentvariable,whileonly9%-marketingstrategy,-,agoodperformancemightpromotemorerelaxedandeffortlessstrategicdecisions,elesscriticalaboutpreviousdecisions,-marketingstrategytasks–the4Ws(Web-Design,Web-Promotion,Web-PriceandWeb-CRM)–,internalandexternalforcesofthefirm,e-marketingstrategy,