中乙商业模式创新分析.doc

文档介绍：浙江工业大学硕士学位论文中乙商业模式创新分析showprofitmodelandphoneAPPprofitmodel,:BiddingServiceIndustry;BusinessModel;ValueProposition;work;ProfitModelIV浙江工业大学硕士学位论文中乙商业模式创新分析目录摘要....................................................IABSTRACT................................................III1绪论....................................................1分析背景....................................................1分析意义和目的..............................................2分析内容....................................................3分析方法与技术路线..........................................3分析方法..............................................3技术路线..............................................4结构安排....................................................42商业模式创新理论基础....................................7企业商业模式理论............................................7商业模式的概念和内涵..................................7商业模式的构成要素....................................9商业模式理论的分析...................................10商业模式创新的理论.........................................11商业模式创新的内涵...................................11商业模式创新的原则...................................12商业模式创新的分析...................................13企业价值网络理论...........................................14价值网络的概念.......................................14价值网络的构建方法...................................15本章小结...................................................153中乙公司基本概况.......................................17中乙公司介绍...............................................17公司基本情况介绍.....................................17行业环境分析.........................................20行业前景分析.........................................22中乙发展SWOT分析...........................................23中乙发展的优势.......................................23中乙发展的劣势.......................................23中乙发展的机遇.......................................24V浙江工业大学硕士学位论文中乙商业模式创新分析中乙发展的挑战.......................................26SWOT分析总结........................................26本章小结........