文档介绍：第 11 卷第 4 期
2011 年 8 月
昆明理工大学学报( 社会科学版)
Journal of Kunming University of Science and Technology
Vol. 11,No. 4
Aug. 2011
基于双边市场理论的平台企业行为与规制研究
刘卫华
( 保山学院,云南保山 678000)
摘
要: 近年来,和各类平台企业相关的冲突不断,国美与格力、QQ 与 360、家乐福与康师傅是其
中的典型代表,运用双边市场理论研究平台企业的行为正成为热点话题。研究发现,传统的基于供求的
工商企业定价机制正在被平台企业的不对称定价机制所取代,平台企业的捆绑销售行为正在造就平台的
垄断倾向。所以,如何通过界定上述行为并最终综合运用市场和政府手段进行规制是研究的重点。
关键词: 双边市场; 平台理论; 规制
中图分类号: F723. 9
文献标识码: A
文章编号: 1671 - 1254 ( 2011) 04 - 0065 - 05
Behaviors and Regulations of Platform Enterprises Based
on the Theory of Two-sided Markets
LIU Wei-hua
( Baoshan College,Baoshan,Yunnan,678000,China)
Abstract: In recent years,various types of platform business-related conflicts are taking place such as
Gome and Gree,QQ and 360,Carrefour and Master Kong. The behavior research of platform enterprises based
on the theory of two-sided markets is ing a hot topic. The study found the traditional supply and demand-
based pricing mechanism of businesses is replaced by the asymmetric pricing mechanism of platform enterprises.
Bundling behavior of panies is creating a monopoly tendency. How to define such acts and,ulti-
mately,the integrated use of market and government regulation is the main point of the study.
Key words: two-sided markets; platform theory; regulation
一、引言
平台企业很早就存在,各类中介组织便是平
台企业的雏形。近年来,随着连锁经营模式的深
入发展和互连网的普及,平台企业的作用越来越
大。特别是随着双边市场理论的出现,平台建设
更受到重视,企业有