文档介绍：Study on Chinese and mercial Advertisements
Major: Business English
Student No: 07305118
Name: Song Rui
Supervisor: Bai Kui
Abstract: With the flourishing development of China’s economy and the entry into the WTO,enterprises at home and abroad are facing the problems mercial advertisements integrated with the world, namely the difference between Chinese and mercial advertisements. This article has used a number of examples to analyze Chinese and western advertisements mainly from the cultural background, thinking mode, linguistic difference and so on. It will explore the differences to upgrade advertisement’s innovation level(创意水平)in China into a new stage.
Key mercial advertisement; comparison between China and foreign country; cultural difference;
摘要: 随着中国对外贸易的蓬勃发展及加入世界贸易组织,中外企业都面临着商务广告与国际接轨的问题,即中西方商务广告差异性问题。本文通过大量广告实例,从文化背景,思维方式,语言差异等角度对中外商务广告进行具体的分析,探讨了中外商务广告的差异性,将中提高到新的阶段。
关键词:商业广告;中西对比; 文化差异;
1. Introduction
. Conception mercial Advertisements
Advertising is a promotional means which is generally valued and wildly applied by enterprises. Commercial advertisement is made for benefit and for publicizing a product so that people would like to buy it. It is a munication activity, the goal of which is sales promotion at a certain cost, which modities or services and other relevant economic information through specific media. So we can say Advertisement is the best way to spend money advocating their products and enterprises, so as to increase their publicity and sales. This is also the purpose of advertisement.
From the cultural perspective, the culture environment mercial advertisements spread is actually a kind of objective existence of culture.  Commercial advertisements are promoter of merchandise and broadcaster of culture. It takes culture as its carrier. At the same time, the culture use advertisements to spread. Therefore, both advertisements and culture  mutually exist and contribute to the society. We can see that, knowing mercia