文档介绍:TheStateofVideoMarketing2019Thankyoufordownloadingthisreport!Thisisthefifthyearwe’verunourannualStateofVideoMarketingSurveyand-onceagain-,itfeltthatpeoplecouldn’,andconsumptionofvideocontentwasatanall-,prettymucheveryyearhasbeenlabelled‘TheYearofVideo’,they’’shardtodisputethatvideohasbeenoneofthedominantmarketingtrendsofthepasthalf-,yearoveryear,showusthatvideostillhasn’,63%,thishadrisento81%.Andinthelast12monthsthefigurehasrisenagain,to87%.Thisreportlaysoutthesetrends,,spending,effectiveness,consumerperceptions,thelatesttrends-!Videousage87%ofbusinessesnowusevideoasamarketingtool.(Thisfigurehasseenasharprisefrom63%in2017,and81%in2018.)91%’sanincreasefrom82%in2017and85%%ofmarketerssayvideogivesthemagoodROI(upfrom78%in2018.)90%-99%willcontinuetousevideoin2019,with88%sayingthey’:ontinuestosoar,,asmorebusinessesturntovideomarketing,there’‘abovethenoise,’withspendexpectedtoincreasein2019asadirectresult. 404MarketersNotUsingVideoThemarketerswhodon’tcurrentlyusevideo-whenweaskedthemainreasonforthis-gaveanumberofreasons:23%%saidtheyjustdidn’%saidtheywereunclearontheR