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Cover
title: Advertising Language : A Pragmatic Approach to Advertisements
in Britain and Japan
author: Tanaka, Keiko.
publisher: Taylor & Francis Routledge
isbn10 | asin: 0415076471
print isbn13: 9780415076470
ebook isbn13: 9780203007303
language: English
subject Advertising--Great Britain, Advertising--Japan, Communication--
Social aspects--Great Britain, Communication--Social aspects--
Japan, Publicidad--Japón , Comunicación--Aspectos sociales--
Gran Bretaña , Comunicación--Aspectos sociales--Japón ,
PublicitÃ
publication date: 1994
lcc: 1994eb
ddc:
subject: Advertising--Great Britain, Advertising--Japan, Communication--
Social aspects--Great Britain, Communication--Social aspects--
Japan, Publicidad--Japón , Comunicación--Aspectos sociales--
Gran Bretaña , Comunicación--Aspectos sociales--Japón ,
PublicitÃ
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Page i
ADVERTISING LANGUAGE
‘This clearly written book will be of interest to a wide range of people. The chapter on images of women in
advertisements is particularly useful’
Jean Aitchison, University of Oxford
Advertising has e a popular subject of study, approached from a wide range of disciplines, such as
anthropology, sociology, linguistics, literary criticism, and media studies. Advertising Language explores the language
of written advertising in Britain and Japan within the framework of pragmatics, and reveals munication
occurs between advertiser and audience.
Applying the central notions of Relevance Theory to specific adverts, Keiko Tanaka reveals how language is used to
persuade, convince and manipulate others. Particular emphasis is placed on the use of puns and metaphors, and a
unique chapter on images of women in Japanese advertising reveals rating cultural insights.
Now available in paperback, Advertising Language provides pelling analysis of the language of advertising, and