文档介绍：淮北师范大学外国语学院
2012 届学士学位论文
Linguistic Features of English Advertisements
系别: 外语系
专业: 英语
学号: 20080501143
姓名: 燕波
指导教师: 陆阳
指导教师职称: 讲师
2011年 9 月 1 日
Linguistic Features of English Advertisements
Abstract: Along with the rapid development of global economy, the deepening and development of international division, and the strengthening of the trend of global economic integration, modity circulation is ing increasingly frequent day by day. Under this trend,advertisements written in the global language of English has e an important method to promote the global economic development and the informatization revolution. But it is not easy to write good advertisements or to translate Chinese advertisements into English. An English advertisement with high quality ply with the AIDMA advertising law, namely, attention (attract the attention of readers), interest (arouse readers’ interests), desire (evoke our readers’ desire), memory (let readers memorize at the first sight), and action (make readers take action). The law required creators must understand and know the mind of readers or listeners, showing their own ingenuity on the handling of language alone. In order to make English advertisements meet the requirements of the AIDMA law, creators must work hard on advertising language.
Through careful analysis we can find that English advertisements have formed their own linguistic features. The designers usually employ the special lexis, syntax and rhetorical devices to make their advertisement a concise, lively and appealing one. This paper tries to expound the linguistic features of English advertisements in these aspects.
Key words: English advertisements; linguistic features; special lexis; Syntactic features; rhetorical devices.
英语广告的语言特征
摘要:随着全球经济的高速发展、国际分工的逐渐深入和发展、全球经济一体化趋势的加强,国际间商品流通正日益频繁。在这种趋势下,用全球性语言——英语写成的广告已成为促进全球经济发展和信息化革命的重要手段。但写好英语广告和英译汉语广告都不是简单的事。一则高质量的英语广告必须符合AIDMA 法则,即:Attention (引起读者注意) 、Interest (激起读者兴趣) 、Desire (唤起读者欲望) 、Memory(让读者过目不忘) 、Action