文档介绍：Introduction to Communication Theory
主讲教师:单晓红,陈静静
传播学引论
第一章、总论
第一节、传播与传播学
Communicate & communication
What munication?
When you think about someone you love, or have an argument, or listen to a lecture, or call write home, or go to a movie, you are involved in the process munication.
Communication is the human cement that holds a society together; it links each of us to other individuals, groups, and institutions and is the basic tool of a culture.
传播是人类的最基本的活动,是人类和社会得以生存的基础和基本需要,是人类的社会本质。
小结1
munication----No society
Credibility gap
Loss of identity
Global village
Hot and cool media
Communication Defined
The transfer of meaning
The transfer of social values
The sharing of experience
But: communication is all these things, but it is more than the sum of them.
Process
Series of actions of operations
Communication is not a static entity fixed in time and space. It is a dynamic process used to transfer meaning, transfer social values, and share experience.
小结2:
传播是过程
传播是一个动态的过程
传播是一个个体、群体间传递、分享经验、信息的过程
传播学是研究人类一切传播行为和传播过程发生、发展的规律以及传播与人和社会的关系的学问。
传播学是研究人类如何运用符号进行社会信息交流的学科。