文档介绍：Chapter 3 Retailing in merce: Products and Services
Prentice Hall, 2002
Learning Objectives
Define and describe the primary business models of electronic retailing (“e-tailing”)
Discuss various e-tail markets, such as those for books, music, and cars
Identify the principles of “click-and-mortar” strategies for traditional retailers
Describe how online travel and tourism operate
Prentice Hall, 2003
Learning Objectives (cont.)
Discuss the online employment market, including its drivers and benefits
Describe online real estate, insurance, and stock trading
Discuss cyberbanking and online personal finance
Describe on-demand delivery by e-grocers
Prentice Hall, 2003
Learning Objectives (cont.)
Describe the delivery of digital products and online entertainment
Discuss various e-tail consumer aids, parison-shopping aids
Identify the critical ess factors for direct marketing and e-tailing
Describe reintermediation, channel conflicts, and personalization in e-tailing
Prentice Hall, 2003
: King of E-Tailing
The Problem
has recognized that it must continually enhance its electronic store by expanding product selection and improving the customer experience
The Solution
now offers specialty stores
Professional and technical store
Expanded book editorial content
Increased product selection
Prentice Hall, 2003
(cont.)
Some key features of the are:
Easy browsing and searching
Useful product information
Low prices
One-Click order technology
Features that make the online shopping experience more enjoyable
Gift ideas
E-cards
Prentice Hall, 2003
(cont.)
Various marketplace services
Amazon Auctions
zShops service hosts electronic storefronts for a monthly fee
Customer relationship management
Creates interesting and informative front-end
Highly automated and efficient back-end support
Personalized service
Diversification through business alliances
Prentice Hall, 2003
(cont.)
The Results
Financial performance—annual sales for have trended upward, from $