文档介绍：Chapter 6 Public B2B Exchanges
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Prentice Hall, 2003
Learning Objectives
List the various types of e-marketplaces
Describe B2B portals
Describe third-party exchanges
Distinguish between e-procurement and
e-selling consortia
Describe the various ownership and revenue models of exchanges
Describe the support mechanisms offered by exchanges, including auctions
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Prentice Hall, 2003
Learning Objectives (cont.)
works of exchanges and exchange management
Describe the critical ess factors of exchanges
Discuss implementation and development issues of e-marketplaces and exchanges
Describe the major support services of B2B
Describe the and its role in supporting marketplaces and exchanges
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Prentice Hall, 2003
ChemConnect: The World Chemical Exchange
The Problem
Thousands panies trade raw and partially processed chemicals and plastics daily
Before the the trading process was slow, fragmented, ineffective, costly
As a result:
Buyers paid too much
Sellers had high expenses
Intermediaries were needed for to smooth the process
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Prentice Hall, 2003
ChemConnect (cont.)
The Solution
Provides free membership in trading marketplaces and information portals
Public exchange floor for anonymous modities floor for buying and exchanging
Corporate trading rooms—private online auctions
Up-to-the-minute market information
Large electronic catalog
Independent intermediary
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Prentice Hall, 2003
ChemConnect (cont.)
The Results
In ChemConnect trading panies can save up to 15% in just 30 minutes of reverse auction
ChemConnect is growing rapidly, adding members and increasing trading volume each year
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Prentice Hall, 2003
B2B Exchanges
Public e-marketplaces (public exchanges)—trading venues open to all interested parties (sellers and buyers) and usually run by third parties
Exchange—a many-to-many e-marketplace. Also known as e-marketplaces, e-markets, and trading exchanges
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Prentice Hall, 2003
B2B Exchanges (cont.)
Market maker—the third-party that operates an e