文档介绍：目录一策划摘要...............................................................................2二环境分析..............................................................................(PESTG).................................................................................................................................——2013年全国土鸡蛋市场区域划分..........................................:............................................................4三SWOT分析............................................................................................................................................................................................................................:................................................................:...........................................................................:...........................................................................:...........................................................................7四营销战略(STP)......................................................错误!未定义书签。.............................................................................................................................................................................................................................................................................................9五营销策略....................................................................................................................................................................................................................................................................................错误!未定义书签。........................................................................................................................................................................................................................