文档介绍：简答题
What is marketing?
Marketing is anizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit anization and its stakeholders.
What is market segmentation?
Market segmentation involves aggregating prospective buyers into groups, or segments, that (1) mon needs and (2) will respond similarly to a marketing action.
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What is meant by a marketing channel?
A marketing channel consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users.
What is a break-even point?
A break-even point (BEP) is the quantity at which total revenue and total cost are equal.
What are the four steps marketing researchers use to help develop marketing actions?
The 4 steps are: (1) define the problem; (2) develop the research plan; (3) collect relevant data; and (4) develop a report to management that converts the data into findings and mendations.
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What are environmental forces?
Environmental forces are those that anization’s marketing department can’t control. These include social, economic, technological, competitive, and regulatory forces.
Explain the difference between product mix and product line.
The product mix is the number of product lines offered by pany. A product line is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.
What is the major distinction between a corporate vertical marketing system and an administered vertical marketing system?
A corporate vertical marketing bines essive stages of production and distribution under a single ownership. An administered vertical marketing system achieves coordinat