文档介绍：petencymanagementand/,,pleasecontactoneofthecontactsoftheMarketingTalentManagementTeam:PatrickMosher,GlobalSales&MarketingTalentManagementExecutiveDirector(@)MarianneSeiler,GlobalCRMMarketingOperationsLead(@)SimonBrown,EALASales&MarketingTalentManagementLead(@)Tocontributetothisdeck,?MarketingAcademyDesignandDevelopmentAppendix:SupportingDocumentsClientExperiences3CMOsareunderpressuretodelivergrowth…panies*;53%havebeeninpostforunder12monthsTheproportionofUSstockmarketvaluebasedoninvestorexpectationsoffuturegrowth**%* Source:SpencerStuartexecutivesearch;**Source:AnalysisofRussell3000Index;May2003*** Source:AdvertisingAgeGlobalMarketingReport–panyis$***plexitiesforaMarketingFunctionCMO’smustdelivergrowth…plexenvironmentGlobalization:petitionandchangingmarketeconomicsRapidInnovation:petitiveadvantageProductProliferation:moditizationPlanningandExecutionDeficiencies:Reducinggrowthstrategymarketimpact…reaterROI/anization,:Shiftfrombranding/ountmanagementNewMediaCMOprioritiesfocusongrowthandinnovation:RevenuegrowthCustomeracquisition/retention/satisfactionInnovation0%5%10%15%20%25%30%35%40%45%PercentageofrespondentsAlignMarketingwithBusinessStrategyDrivenewproductdevelopment5Product/plexityforMarketingThegrowthinproduct/serviceproliferationislargelydueto…Lineextensionstoexistingofferings (42%) Newproduct/serviceinnovations (18%)Improvementstoexistingofferings (38%) Enteringnewgeographieswithexistingofferings (17%)Enteringne