文档介绍：Discussion Paper
Innovation / Knowledge Creation, Customer Integration
and Entering New Ventures
Ellen Enkel, Michael Gibbert, Alexei Makarevitch, Stefanos Vassiliadis
Edited by Prof. Dr. Andrea Back and Prof. Dr. von Krogh
No 44
published as a discussion paper in July 2002
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KnowledgeSource Perspectives for our partners
University of St. Gallen Volume 1
March/April 01
Perspectives for our partners in works for Growth
This is the first edition of our new newsletter “perspectives for our partners.” We are pleased to
announce that perspectives for our partners will from now on serve to inform our partners and
panies of our latest research results and the questions emerging from the most cutting
edge research. It is our aim bine our research with experience of our partners and by
doing so to contribute pany growth for our partners. To reach this aim we e your
feedback, and especially ask for your help in terms of providing all material that you consindering
relevant to our work . about projects or cases that can help us to get results in the
competence center that gives you a real petitive advantage.
Our petence center works for growth focuses on areas in which
works – when implemented in pany – can promote pany growth.
We look at the topic “growth” from a holistic point of view. Like a balanced scorecard that
shows, there are perspectives like IC, customer satisfaction, internal processes and not only the
financial perspective, that critically pany results, we also see different factors for
growth. This can . be resource growth, knowledge growth, which of course can lead to
financial growth.
During our kick off workshop we identified several areas where we see potential for growth for our
partners. The mentioned areas can be clustered in two groups of topics, with strong interrelations.
The first cluster describes the topics of knowledge creation/ innovation, customer integration and
launching ventures in