文档介绍：We became the largest purchaser of Fair FISCAL 2010
Trade Certifi ed™ coffee in the world. FINANCIAL HIGHLIGHTS
5
Net Revenues (in Billions) Comparable Store Sales Growth
(Company-Operated Stores Open 13 Months or Longer)
$
$ $
$ 7% 7%
5%
Our customers voted us the #1 Best $
Coffee in the annual Zagat® survey.
We reached more than fi ve million
fans on Facebook—more than any
other brand. We have more than
638,000 followers on Twitter.
8
1
–3%
Our goal is to have all pany-owned
stores LEED® certifi ed beginning in 2010.
–6%
6 2006 2007 2008 2009 2010 2006 2007 2008 2009 2010
Operating e (in Millions) & Operating Margin (in %) Operating e by Segment, Excluding Other
7 4
GAAP GAAP $1,472* United States International Global CPG
Non-GAAP Non-GAAP $53
2 $1,419
We took the artifi cial ingredients out
of our food to leave room for more real $1,054
goodness. %*
We found a small way to make our $894 $894* 18% 15%
Starbucks Cards even more convenient. % $843* %
3 %
$332 9% 12%
$339
We made sure our customers will 73% 73%
never be without great coffee. %*
%*
$562
$504
%
%
2006 2007 2008 2009 2010 2006 2010
Earnings per Diluted Share Operating Cash Flow & Capital Expenditures (in Millions)
The innovations and esses of FY10 made
GAAP Non-GAAP Cash from Capital
it a defi ning year for us, and FY11 is already Operations Expenditures
off to an exciting start. We debuted an
$* $1,705
evolved brand identity—one that refl ects our $
business strategy and gives us the freedom $1,389
$ $1,331
to explore new products and channels of $ $1,259
distribution, while remaining true to the core $* $1,132 $1,080
$** $* $985
values and authenticity that are key to our $
continued ess. $ $771
As we look forward, this evolution is just $ $446 $441
one important step toward achieving our $
strategic goals and continuing