文档介绍：贺州客家文化旅游资源开发研究

摘要
随着旅游产业的迅猛发展,以及国家对文化产业的重视,与文化
产业紧密相关的文化旅游呈现出快速发展的趋势,对促进地区形象宣
传和文化产业发展起到了重要作用。近几年,文化旅游凭借着良好的
经济效益、社会效益和文化效益,逐渐成为旅游开发的热点,形成了
新的旅游消费趋势。
客家文化历史悠久、文化底蕴深厚,是中华文明的重要组成部分。
贺州是重要的客家人聚集区,拥有丰富的旅游资源,优越的区位条件。
自从 2010 年设立桂台(贺州)文化旅游合作示范区后,以客家文化
为主题的文化旅游产品逐渐成为贺州旅游开发的重要内容,且随着国
务院《国民休闲》纲要的颁布,贺州客家文化的发展迎来了一个新机
遇。基于此背景,本文对贺州客家文化旅游资源开发进行了系统研究,
在总结前人研究基础上,提出了有效整合客家文化旅游资源、突出贺
州客家文化特色、构建旅游联动线路等基本开发思路,确定了开发休
闲、体验、商务型旅游产品的方案,以期将贺州客家文化资源优势转
化为经济效益、社会效益,以达到促进贺州旅游经济发展的目的。
本文注重理论分析与实践研究的结合,首先对旅游系统、文化变
迁、游客行为等基础理论作了详细的论述;其次在对文化旅游的内涵、
特征等分析和探讨的基础上,阐述了贺州客家文化旅游资源概况及特
点;最后通过广泛收集资料,借助市场调查等方法, 对贺州客家文化
I
旅游资源开发价值和市场情况进行了评价和分析,并提出了具体的开
发对策。
通过研究最终得出以下结论:一是贺州客家文化旅游资源内涵丰
富,独具特色,具有较高的开发价值;二是贺州客家文化开发条件优
越,但受传统旅游开发思路及基础配套设施建设影响,目前开发处于
初级阶段;三是文化旅游资源开发应注重与周边旅游资源协同发展,
开发休闲、体验、商务型的旅游产品;四是优质文化的保护与传承是
维系文化旅游发展的关键。

关键词:贺州客家文化文化旅游旅游开发

II
Research on The Development of the Hakka Cultural
Tourism Resources in Hezhou
ABSTRACT
With the rapid development of the tourism industry, the government
has paid more attention to the cultural industry. As a result, the cultural
tourism which is closely related to cultural industry has presented the trend
of rapid development. It also promotes the regional image and has played an
important role in cultural industry development. In recent years, cultural
tourism with good economic, social and cultural benefits, has gradually
e the hot spot of tourism development, as well as formed the new
trend of tourism consumption.
The hakka culture has a long history and profound culture, which is an
important part of the Chinese civilization. He Zhou is an important
community of hakka, which has the rich tourism resources,advantageous
geographical conditions. Since Guitai (Hezhou) cultural tourism cooperation
demonstration zone has been established in 2010, the hakka culture as the
theme of cultural tourism products has gradually e the important
content of Hezhou