文档介绍：资料
北京沟域经济背景下山区生态旅游市场开发研究
Beijing groove domain economy down the mountain area ecological tourism market development research
院系经济与管理学院
专业旅游管理
班级
学号
姓名
指导教师
职称教授
沈阳航空航天大学
2012年10月
摘要
近年来,山区沟域经济已经成为北京农村发展的新模式,实现了经济发展和生态保护双赢。北京山区县依托山区自然风光、人文遗迹、民俗文化和生态农业等资源,形成了以生态旅游业为龙头产业的经济形态。作为都市型现代农业发展的一种新形式,沟域经济在北京山区具有广阔的发展前景。笔者在分析北京沟域经济内涵和发展现状的基础上,从需求类型、需求动机、市场潜力等方面对北京山区生态旅游的市场需求进行了深入探讨,并从开发旅游产品、加大宣传力度、打开知名度等方面提出发展山区生态旅游的市场策略。
关键词:沟域经济;北京山区;生态旅游;市场开发
Abstract
In recent years, mountain trench domain economy has e a Beijing the new countryside development mode ,and realize the economic development and ecological protection win-win. Beijing mountainous area rely on mountain natural scenery, cultural relics, folk culture and ecological agriculture resources, has formed by the ecological tourism for the leading industry's economic form. As the urban modern agriculture development of a new form, groove domain economy in Beijing mountain area has the broad prospects for development. The author on the analysis of Beijing groove domain economic connotation and development on the foundation of present situation, from requirements types, demand motive, the market potential of Beijing mountainous ecological tourism market demand are discussed thoroughly, and from the development of tourism products, to strengthen publicity work, to open the popularity and puts forward some mountain ecological tourism market strategy.
Keywords: groove domain economy; Beijing mountainous area; Ecological tourism, Market development
目录
前言………………………………………………………………………………………..1
一、北京山区沟域经济的发展背景………………………………………………………2
二、北京山区生态旅游市场需求分析……………………………………………………2
(一)北京山区生态旅游消费动机分析…………………………………………………3
(二)北京山区生态旅游的市场潜力分析……………………………………………………..4
三、北京沟域生态旅游的市场开发策略……………………………………………........6
结束语…………………………………………………………………………………………………..8
参考文献……………………………………………………………………………………………….9
致谢……………………………………………………………………………………….10
前言
近几年来,为实现北京山区经济的循环快速发展,北京市推出了沟域经济的发展模式,并在多个区县试点进行了成功的探索和实践,为京郊山区的发展增添了新的亮点。随着城市道路交通系统的不断完善