文档介绍：目录摘要······················································2引言······················································31医药代表的含义与本质····································3医药代表的含义探讨···········································································32医药代表的现状··········································43医药代表行业存在的问题··································,功能异化············································································································64如何开辟医药代表的“新出路”······························7自身综合素质的提高····································7国家部门严格规范各种体制······························7健全相关法律法规······································8结论······················································9参考文献·················································10谢辞·····················································10浅析医药代表行业的问题与对策Ltdmedicaltherepresentativeofthepresentsituationandfuture06营销张倩倩75摘要:医疗体制的深入改革直接影响到几十万医药代表的生存发展,医院高高挂起的“免”,作为医药企业终端销售工作的重要环节,如何摆脱目前的困难局面,在竞争激烈的市场自由状态下。医药代表又处于怎样的地步?医药代表如何才能在激烈竞争中站稳脚步?将是现阶段医药领域销售工作的首要任务。本文在此详细介绍了中国目前医药代表的处境,同时就此简要分析了医药代表行业出现的问题,以及想要在未来走的更好必须要解决的行业弊端和医药代表自身的对策。Summary:Depthreformofthehealthcaresystemdirectlyaffectsthesurvivalofhundredsofthousandsofrepresentativesofthedevelopmentofmedical,essible"free",paniesanimportantpartoftheterminalsales,howtogetridofthecurrentdifficultsituation,,butatwhatpoint?petition?'scurrentsituationofmedicalrepresentatives,:医药代表,价值,问题,新出路Keywords:MedicalRepresentative,Value,Problem,Newoutlet引言听到“医药代表”这个词,人们想到的多是“贿赂”,“不择手段”,“药价高的元凶”……可事实上医药代表本该是给医生、患者带来药学知识、药品禁忌等方面的信息以及及时反映药品不良反应信息的人。在医疗卫生市场日趋完善的今天,医药代表为卖药而卖药的环境已渐渐失去。我们要正视的是,药品这个特殊商品其最本质的特点是治病,医药代表服务的对象不应该仅仅是掌握处方权的医生,更应该是患者。由于医疗实践中遇到的问题非常复杂,药品不经过充分沟通,就无法完整