文档介绍：外贸参展计划表篇一:外贸参展策划书目录一、参展宗旨与目标设定.................................................................................4(一)参展宗旨......................................................................................4(二)目标设定........................................................................................4二、产业和产品调查分析.................................................................................5(一)产业需求分析..................................................................................5(二)参展厂商介绍.................................................................................8(三)参展产品介绍.................................................................................9三、展会规划................................................................................................12(一)展会名称......................................................................................12(二)展会概括......................................................................................12(三)展会举办单位...............................................................................12(四)展会地点和时间............................................................................13(五)展品范围......................................................................................13(六)展会规模......................................................................................14(七)展位分布及价格............................................................................15四、营销规划................................................................................................16(一)营销活动目的...............................................................................16(二)展会前营销策划............................................................................17(三)展会中营销策划............................................................................18(四)访客接待计划...............................................................................24(五)报价议价规划...............................................................................25(六)展会后营销规划.....................