文档介绍：网络营销计划书范文篇一:网络营销策划书例文某金银公司网络营销策划书(仅供学****者做思路参考) 策划人: 年月日目录一、前言·····································································································································2 (一)本案策划目的··········································································································2 (二)整体计划概念··········································································································2 二、网络营销环境分析··············································································································2 (一)市场环境分析··········································································································2 (二)企业形象分析··········································································································2 (三)产品分析··················································································································3 (四)竞争分析··················································································································3 (五)消费者分析··············································································································4 三、SWOT分析···························································································································4 四、网络营销方案·····················································································································5 (一)营销目标和战略重点·······························································································5 (二)产品和价格策略······································································································5 (三)渠道和促销策略······································································································5 1、门户网站的建立····································································································5 2、网站推广方案········································································································7 (四)客户关系管理策略················