文档介绍：1
What Makes a
Great Presentation?
any people ask themselves the question in this chapter’s
M title. Is it in the way you create the content? Is it in the way
you put the pieces together? Is it in the way you deliver the
presentation?
I know that you’d agree that there have been times when
you went to a presentation or pany meeting, only to walk
away feeling that it was a total waste of time. It was not a great
presentation. But why?
Actually, a great presentation is bination of the three
elements: content, design, and delivery. Stay focused and use
what’s presented in this book and you will severely lessen the
chance that your participants will walk away after one of your
presentations with the feeling that it was a total waste of time.
This book was specifically written to help you create a great
presentation.
Content, Design, and Delivery
There are three elements to a great presentation: content, design,
and delivery. Content includes the research anization of
1
2 Presentation Skills for Managers
Presentation A visual and aural event intended -
municate, for the purposes of providing information, helping
to understand, gaining agreement, and/or motivating to act.
That’s a rough, general definition. Some guides will divide presentations
according to the purpose—motivational, informational, persuasive, and
so your purposes should determine many choices that
you’ll make, any presentation requires proper attention to the three
basics: content, design, and delivery.
materials. Design is the architecture of the slides and the graphi-
cal enhancements. Delivery is how you voice your message. To
make the presentation great, there must be synergy of these
three elements. Each of these elements carries equal weight and
importance. Your presentation will not be great unless you have
all three of these elements.
For example, let’s say you don’t do a good job researching
anizing your content, but you spend hou