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CRM McGraw Hill - Customer Relationship Management (2002).pdf

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Team-Fly®
Customer
Relationship
Management
Other titles in the Briefcase Books series
include:
Communicating Effectively by Lani Arredondo
Performance Management by Robert Bacal
Recognizing and Rewarding Employees
by R. Brayton Bowen
Motivating Employees by Anne Bruce
and James S. Pepitone
Leadership Skills for Managers by Marlene Caroselli
Effective Coaching by Marshall J. Cook
Conflict Resolution by Daniel Dana
Project Management by Gary Heerkens
Managing Teams by Lawrence Holpp
Hiring Great People by Kevin C. Klinvex,
Matthew S. O’Connell, and Christopher P. Klinvex
Empowering Employees by h L. Murrell and
Mimi Meredith
Presentation Skills for Managers by Jennifer Rotondo and
Mike Rotondo
The Manager’s Guide to Business Writing
by Suzanne D. Sparks
Skills for New Managers by Morey Stettner
To learn more about titles in the Briefcase Books series go to

You’ll find the tables of contents, downloadable sample chap-
ters, information about the authors, discussion guides for
using these books in training programs, and more.
A
Briefcase
Book
Customer
Relationship
Management
Kristin Anderson
Carol Kerr
McGraw-Hill
New York Chicago San Francisco Lisbon Madrid
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Seoul Singapore Sydney Toronto
Copyright  2002 by The McGraw-panies, Inc. All rights reserved. Manufactured in the
United States of America. Except as permitted under the United States Copyright Act of 1976, no part
of this publication may be reproduced or distributed in any form or by any means, or stored in a
database or retrieval system, without the prior written permission of the publisher.

0-07-139412-5
The material in this eBook also appears in the print version of this title: 0-07-137954-1.

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