文档介绍：资料
江苏经贸职业技术学院
毕业设计(论文)
题目: 商务英语教学中跨文化交际能力的培养
系(院) 旅游外语学院
专业班级商英(2)班
学号 1005010250
学生姓名孙玉东
指导教师华南
职称副教授
2013年5月18日
商务英语教学中跨文化交际能力的培养
摘要:随着全球化趋势的进一步加强,社会信息化程度提高,在华跨国企业与项目日益增加。中国经济经历了改革开放30年的发展,逐步从“引进来”的模式转向“走出去”的发展模式,经济全球化使得跨文化的交流越来越频繁。在商务英语教学中,广大教师也逐渐认识到跨文化交际能力培养的重要性。本文将从商务英语教学中跨文化交际能力培养的现状、必要性、路径选择这三个维度进行阐述。本文先阐述跨文化交际的现状,其次阐述跨文化交际的必要性,最后本文着重从五个方面提出跨文化交际能力培养的路径选择。
关键词:商务英语教学跨文化交际能力培养
The cultivation of the ability of cross-munication in business English teaching
Abstract:With the further strengthening of the trend of globalization, the degree of social information improved, increasing panies with projects in China. China's economy has experienced the reform and opening up 30 years of development, gradually from the mode of "introducing" turned to "going out" development mode, economic globalization makes cross-munication increasingly frequent. In the business English teaching, teachers also gradually realize the importance of cultivating the ability of cross-munication. This article from the cross-munication in business English teaching present situation, importance, the path selection of cultivating the ability of the three dimensions. This paper first summarizes the status of munication, secondly, this paper expounds the importance of munication, Finally this article emphatically from five aspects put forward the path selection of cultivating the ability of