文档介绍：御泥坊护肤品营销策划案篇一:---7A 市场营销学题目御泥天赐百年鎏芳——________ 小组名称_________7A________________ 专业班级________R经济092________________ 小组成员_________魏伟明0918250228_____ __________葛翔0918250230_______ _________李晶0918250224________ __________张盈琳0918250218______ __________宋晶晶0918250204_______ __________曹国伟0918250126______ __________朱霖鑫0918250226_______ 目录一、企业及产品概况.....................................................................................................................3 (一)品牌介绍.......................................................................................................................3 (二)品牌文化.......................................................................................................................3 (三)品牌特色.......................................................................................................................3 二、市场分析...................................................................................................................................4 (一)企业的目标和任务.....................................................................................................4 (二)市场现状和策略.........................................................................................................5 (三)主要竞争分析...............................................................................................................5 1、国内本土化品牌及其优劣势.....................................................................................5 2、国外品牌的优劣势分析.............................................................................................6 (四)、营销外部环境分析.....................................................................................................7 1、经济...........................................................................................................................7 2成本...............................................................................................................................8 3行业竞争结构分析..........................................................................