匡威帆布鞋品牌营销策划方案.docx

文档介绍：匡威帆布鞋品牌营销策划方案篇一:耐克品牌营销策划书耐克品牌的营销策划书姓名: 学号: 班级:XXX11XXXX2220XX级市营一班目录前言................................................................................................................错误!未定义书签。一、策划目的.................................................................................................错误!未定义书签。二、营销环境状况.........................................................................................错误!未定义书签。(一)政治环境(Political)...........................................................错误!未定义书签。(二)经济环境(Economic)...............................................................................................2 (三)社会文化环境(Social)(社会环境)...................................错误!未定义书签。(四)科技环境.......................................................................................................................3 三、SWOT分析............................................................................................错误!未定义书签。(一)优势.............................................................................................错误!未定义书签。(二)劣势.............................................................................................错误!未定义书签。(三)威胁...............................................................................................................................4 (四)机会...............................................................................................................................4 四、品牌营销目标...........................................................................................................................4 五、品牌营销战略(具体行销方案).........................................................错误!未定义书签。(一)品牌定位.....................................................................................错误!未定义书签。(二)品牌设计.......................................................................................................................5 (三)品牌形象.....................................................................................错误!未定义书签。(四)品牌传播.....................................................