文档介绍：论我国商业企业供应商关系管理
——以国美电器盈利模式为例
管理学院工商管理系工商管理专业(旅游管理方向) 杨勇
(学号 2002041025)
【摘要】改革开放二十余年来,中国的商品零售业取得了巨大的发展。但在其发展过程中也出
现了一些不和谐的声音。特别是业内零售商与供应商之间的“天然对立关系”愈演愈烈,而有关
我国商业企业现有的盈利模式,特别是巧立名目收取的各种费用则成为矛盾的焦点。本文以在国
美电器实习的实际经历为依据,介绍以国美电器为代表的国内商业企业的经营和盈利模式,供应
商关系管理模式,并通过和其他商业企业(比如沃尔玛,家乐福,苏宁,永乐,美国 BESTBUY ,
CIRCUIT CITY 等国际连锁巨头)的比较做出分析和探讨。利用所学的理论知识,结合实际,提
出关于商业企业供应商关系管理的具有可行性的个人观点。
【关键词】供应链;供应商关系管理;商业企业盈利模式;国美“蓝卡”
【教师点评】该文以商业企业的供应商关系管理为主题,从商业企业供应商关系管理的概念、
模式、重要性、我国商业企业供应商关系管理的问题弊端及其产生原因,以及如何建立新的零售
商供应商战略伙伴关系等层面进行了论述。文章还以作者在国美电器实习的经历为依据,较为清
楚地介绍了以国美电器为代表的我国商业企业盈利模式、供应商关系管理模式,通过对其他商业
企业,如沃尔玛,家乐福,苏宁,永乐,美国 BESTBUY ,CIRCUIT CITY 等国际连锁巨头的比较,
提出了供应商战略伙伴关系模式,有较好的参考价值和实际意义。该文主题明确具体,结构设计
符合逻辑,观念正确,如能加强理论论述就更好了。指导老师:侯莉颖副教授
Analysis about domestic business enterprises’ Supplier
Relationship Management
─ sampling the profiting model of Guomei Electronic
Instruments
Business Administration,Dep(Tourist Management).of Business Management,School of Mangement
Yang yong
(Student Number 2002041025)
【Abstract】China’mercial retail has been gaining momentum since the reform and opening to
the outside world. However, during the process, some unpleasant problems have emerged, especially
the “inherent” conflict between the retailers and the providers, which never stops deteriorating. The
current profiting models of some business enterprises arouse debates, among which the fees some
enterprises charge under all kinds of sly covers e the focus. Based on the practice in Guomei
Electronic Instruments, this essay is presented to introduce the operating and profiting model of
domestic business enterprises, which are represented by Guomei, as well as their model of supplier
relationship management. In addition, paring Guomei with some heavyweights like Wal-Mart,
Carrefour, Suning, Yongle, BESTBUY, CIRCUIT CITY, the essay gives corresponding analysis.
According to relative theory and practice, it poses several practicable points about the Supplier
Rel