文档介绍:MarketingstrategyquestionnairePreparedby:Date:,alongwithotherdevelopmenttools,:1. Background 22. Market 33. TargetAudience 34. Competition 35. Offering 36. Messages 37. SalesandBuyingProcess 38. Pricing 3BackgroundA. Whatbusinessarewein?(Whatneedsdoesourbusinessmeetinthemarketplace?) (2–3sentences)B. Whatservicesand/orproductsdoweprovide? (1paragraph)Whatareourbusinessobjectivesoverthenexttwoyears?Beasspecificaspossible,andmakesuretoaddressthefollowinggoals:NumberofcustomersRevenueProfitMarketshareD. pelledustostartthisbusiness?MarketWhatisthemarketopportunity?Whatisthemarketsize??ess?ess?limatenowandinthenextcoupleofyears?limateaffectourbusiness?Isourbusinessormarketaffectedbybusinesscyclesorseasons?Ifso,(listsegmentnameandcharacteristics)?Whatsegmentsarewenottargeting?Whatkindofaudiencearewetargeting?Whatareitsmembers'demographicsandpsychographics(forexample,whatkeepsthemawakeatnight,includingbothfearsandopportunities)?. Whatisourcustomer’sprimaryreasonforbuyingorwantingtouseourproductorservice?D. petition?(ebacktothisquestion.)E. petitionA. ess?Labeleachcategory,. paniesposethegreatestthreat,andhowdotheydifferentiatethemselves?ess?. petitorshavethelargestmarketsharewithinourtargetmarketsegments?petitorshavethegreatestvisibilitywithourtargetaudience?D. petition?E. Whatbarrierstoentryintothemarketplacearewecreatingforourselves?OfferingA. Whatneedisourofferingdesignedtofill?Identifytheneedforeacht