文档介绍：密级: 学校代码:10075
分类号: 学号:20090665
文学硕士学位论文
我国近十年虚构类畅销书分析研究
学位申请人:杨乐
指导教师:杜金卿
学位类别:文学硕士
学科专业:传播学
授予单位:河北大学
答辩日期:二〇一二年六月
Classified Index: Code: 10075
.: No. 20090665
A Dissertation for the Degree of M. Arts
The analysis and research upon best
seller of fictions in the last decade in
China
Candidate: Yang Le
Supervisor: Du Jinqing
Academic Degree Applied for: Master of Arts
Specialty: Communication
University: Hebei University
Date of Oral Examination: June,2012
摘要
摘要
改革开放以来,随着市场经济体制改革的深入,我国出版产业也逐渐纳入到市场经
济的体制中来。畅销书市场在经历了十多年的发展之后,也形成了自己的运行机制和特
点。对于虚构类畅销书来说,商业化、娱乐化已经成为最显著的特点,文学陶冶情操的
教化作用逐渐削弱。追求商业利益还是社会文化意义、虚构类畅销书是否算得上真正的
文学作品,一直是最存在争议的问题。
本文首先对于市场经济条件下的虚构类畅销书进行了系统的概念阐释,介绍了虚构
类畅销书在我国的发展历程和文化背景;接着对我国近十年虚构类畅销书的特点进行了
详细的分析和系统分类;对其市场特点、选题策划特点和营销推广方法进行了总结分析,
理性的认识到虚构类畅销书存在的负面影响;最后探索了虚构类畅销书走向常销的途径
和方法。本文力求通过对近十年虚构类畅销书的总结梳理,理性的认识到畅销书发展过
程中的利和弊,从图书的文本和文化内涵出发,探索出有利于虚构类畅销书长足发展的
道路。
关键词虚构类畅销书选题策划营销推广文学自觉常销书
I
Abstract
Abstract
Since the reform and opening up,with the deepening of economic reform in the
market,China’s publishing industry is gradually incorporated into the market economy
best-selling book after the market has gone through 10 years of development,but
also formed its own operating mechanism and the best-selling book of
fiction,business,entertainment has e the most significant features of the role of
education of the literature cultivates the mind gradually pursuit mercial
interests or socio-cultural significance of the fictional best-selling book is regarded as real
literature,has been the most contentious issue.
The first fiction bestseller for under markent economy conditions,the concept of
interpretation of the system,the course of development of the fiction bestseller in China and
cultural backgrounds,then the characteristics of