文档介绍：mendationsWhatistheproblem?StakeholdersandshareholderswantXiamenAirtoexpandasrapidlyaspossible:DeveloptheairlineindustryPromotetheregionasaninternationalhubManagement’sinterestsaretoexpandsustainably:plicatingthesituationareotherinterests:XiamenAir’sparent,petitorChinaSouthernisstateownedandthestatehasaninterestindevelopingtheindustryThestateownsvariousairlinesmakingitamajorplayer,butasthestateitisalsotheindustryregulatorHowdoesXiamenAirbalancetheabove—expandsustainably,satisfystakeholdersandfulfillsocietalobligations?EnvironmentalanalysisWilliam&sophiePestPOLITICALEconomicreformIndustrypromotionbyCAACPricingpolicyderegulationTaxchangetoVAT“ess/RestrictedExit”eAppreciationofRMBEaseentrybarrierPricingpolicyderegulationAnticorruptionmovementFuelpricingfluctuationUncertaintyeconomicperformanceinthefutureFuelsavingtechnologyspreadsHighspeedrailwaypopularizesUnimportantfactorsEconomicreformIndustrypromotionbyCADDAircraftisbiggerwithmoreseatsFuelsavingtechnologyspreadsThreatbyterrorismPricesensitiveDiseaseSARSBirdflueThreatbyterrorismPricesensitivenessFiveforcesSixforcesPowerofgovernmenthigh(X-factor)XiamenAirChinaSouthern(51%)AACPoliciesSupplyStrategyAnalysisJanice