文档介绍：(工商管理硕士)
哈尔滨铁路局对外经济技术合作公司
发展战略研究
STUDY ON DEVELOPMENT STRATEGY OF HARBIN RAILWAY FOREIGN ECONOMY AND TECHNOLOGY CO-OPERATION CO. LTD
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A Dissertation for the Degree of MBA
STUDY ON DEVELOPMENT STRATEGY OF HARBIN RAILWAY FOREIGN ECONOMY AND TECHNOLOGY CO-OPERATION CO. LTD
Candidate: Li Song
Supervisor: Vice Prof. Shao Jingbo
Academic Degree Applied for: MBA
Affiliation: Harbin Railway Foreign Economy
and Technology Co-operation Co. Ltd
Date of Defense: September, 2008
Degree-Offering-Institution: Harbin Institute of Technology
摘要
哈尔滨铁路局对外经济技术合作公司是一家主要以对外工程为依托,以国际货物运输和国际货贷为重点,拥有对外贸易、对外服务、对外工程、对外经济合作业务的国有企业。目前公司的主要目标市场在俄罗斯,公司大约90%的进出口额是通过在俄罗斯市场实现的。哈尔滨铁路局对外经济技术合作公司在黑龙江省近千家对外贸易公司中的处于相对领先的地位。但是目前随着公司规模的不断扩大,企业发展的瓶颈不断显现,如企业在人力资源方面、经营体制方面、企业文化方面都存在着问题,而且随着世界经济形势的迅速发展,政策的变化、市场环境的变化也给公司的发展带来了一定的阻碍。从企业本身做大做强的要求来看,研究公司的发展战略具有深远的战略意义。
为了给哈尔滨铁路局对外经济技术合作公司制定出切合实际的发展战略。本文首先对企业发展战略相关理论进行了研究;其次对哈尔滨铁路局对外经济技术合作公司内外部环境进行了全面的分析和评价;再次在研究公司内外部环境的基础上,运用SWOT矩阵分析法分析了外部环境给公司带来的机遇和威胁以及公司的内部环境的优势和劣势。并运用SWOT战略分析图提出公司的发展战略。并在提出公司的整体发展战略的基础上,确定了公司的愿景、使命和长期目标,以及公司的经营战略和职能战略;最后,提出了公司发展战略实施的基本思路,战略实施准备以及公司应采取的相应措施确保公司发展战略的顺利实施。
关键词发展战略;战略实施;SWOT分析
Abstract
Harbin railway foreign economy and technology Co-operation Corporation is a national enterprise that relies mainly on foreign engineering, takes international good transport and international load as the important and hold foreign trade, foreign services and foreign economy and technology co-operation. At present, the major target market of the corporation is Russia and about 90% imports and exports es true by Russian market. Harbin railway foreign economy and technology co-operation corporation is at an advantage in near 1000 foreign trade corporations in Hei Longjiang province. However, according to the size of the corporation enlarging, its development choke points appear gradually, such as human resource, manage system and enterprise culture and so on. Furthermore the fast developmen