文档介绍：市场调研报告服装市场调查报告市场调研报告良品铺子顾客忠诚度调研报告书——指导老师:甘俊1110800122印程1110800125秦丽君1110800136李小蓉管理学院市场调查与预测结课报告题目:良品铺子顾客忠诚忠诚度调查报告成员:印程秦丽君李小蓉专业班级:指导教师:甘俊老师时间:~·········································································I摘要········································································II························································································································错误!未··············································································································3··············································································································4········································································································4·································································································4·········································································································4·······························································································5························································································································5···································································································5···············································································································6························································································································6附录一、···················································································································6附录二、···················································································································6摘要:一、引言:近几年来,食品零售行业迅速崛起,良品铺子就是一家致力开发与推广特色休闲食品的全国直营连锁企业,自2006年8月创立以来,就确立了“立足武汉,占领华中,辐射全国”的发展战略,经过6年的发展,现已成为中国中部地区最大的休闲食品连锁零售企业。至2013年9月良品铺子已在湖北、湖南、江西以及四川四个省拥有了1200多家专卖店,公司团队已超过3000人,公司已着立足武汉、占领华中、辐射全国的战略思想,正有条不紊的实施着成为中国休闲食品零售服务业领导品牌的美好愿景。良