文档介绍：女装网店商业计划书衣恋秀女装网店计划书姓名:任曼班级:12电商332学号:1243543219学校:常州轻工职业技术学院目录一、项目概述...................................................................................................................................3、项目目标..........................................................................................................................3、项目内容..........................................................................................................................3二、市场分析...................................................................................................................................4市场环境分析....................................................................................................................4自身的SWOT分析..........................................................................................................4目标市场分析.....................................................................................................................5目标市场..................................................................................................................5目标市场的特点:..................................................................................................5目标市场的电子商务需求......................................................................................5三、营销计划...................................................................................................................................5网络营销............................................................................................................................5物流营销............................................................................................................................6赠品促销............................................................................................................................6降价促销............................................................................................................................7会员促销.............................................................