文档介绍：爱源养老院有限公司项目名称爱源养老院服务公司项目组成员:指导老师:日期:目录一:执行总结...........................................3二:公司概况和公司服务.................................5公司概况...........................................................5公司特色...........................................................6三:管理团队和员工管理.................................6团队组成...........................................................6员工管理...........................................................6四:市场机会和竞争分析.................................7环境分析...........................................................8:顾客分析..........................................................10竞争分析...........................................................12五:管理体系和公司产权.................................13管理构架...........................................................13法律结构...........................................................13所有权分配.........................................................13六:项目安排和项目风险.................................14系统风险及对策.....................................................14非系统风险及对策...................................................15项目前期计划发展...................................................16项目中期计划发展...................................................17项目后期计划发展...................................................17七:营销计划和服务定价.................................17市场进入............................................................17营销宗旨............................................................17营销策略............................................................17服务体系............................................................18品牌塑造............................................................19八:管理团队和员工管理.................................20团队组成...........................................................20员工管理...........................................................21志愿者团队建立.....................................................21九:融资方案和退出方案...............................22融资方案........................................................22资本退出方案.........