文档介绍：本科毕业论文(设计)
论文题目:洋河企业营销模式分析
学生姓名: 刘康
学号: 0902990443
专业: 市场营销专业
班级: 0901级
指导教师: 王银珠
完成日期: 2012 年 09 月 09 日
论文题目:洋河企业营销模式分析
内容摘要
营销模式是一个企业发展的灵魂和不竭动力,好的营销模式可以推动企业的可持续发展。本篇论文就通过对我国市场上中高端白酒行业的市场营销模式的分析,并结合大家所熟知的江苏洋河酒业的市场营销模式和具体的营销策略来阐述了中高端白酒行业在我国的销售策略的实施状况,尤其对于洋河营销制高点(即洋河营销的优势)的描述,不但让洋河酒业家喻户晓,而且为其他有关同类白酒行业提供了营销示范,目的是使我国的白酒行业能在今后的发展中得以改变,并能从自身企业着手实现市场上白酒行业新一轮的竞争力,从而把我国白酒业不断推向前进。文章通过细致的描述和鞭辟入里的分析使我国白酒行业的营销模式简洁明了,更趋向大众化,这样便有利于其他白酒行业的借鉴和创新,使我国白酒行业能在世界大潮中稳步发展。
关键词: 营销模式需求市场营销策略
Thesis topic:Yanghe River enterprise marketing the pattern
Analyse
Abstract
It is that a enterprise develop to market the pattern of soul and doesn't exhaust the motive force , The pattern of good marketing can promote the sustainable development in enterprise. This thesis through to in our country's market white spirit of medium high end the analysis of the pattern are market in profession 's market , bine everyone know very well of the pattern and tactics of concrete marketing are market in market of cause of wine in foreign river in Jiangsu Came to explain the white spirit of medium high end profession in the tactics of sale of our country of implement the condition , Especially market manding elevation on foreign river ( that is superiority market in foreign river ) of description , Not only let foreign river the cause of wine make known to every family , But also for others profession supplied the marketing about white spirit of the same kind and demonstrated , The purpose is to use our country's white spirit profession in the future 's development can be able to change , And can begin to be realized in the market from the himself 's enterprise white spirit profession new petition ability of taking turns , Thus cause of our country's white spirit unceasingly push to advance. Article through meticulous description and rating analysis use our country's white spirit profession 's pattern of marketing Jane Clean understand , even tend to popularize , so and then is useful for